Ethos Mag: A Review

Hey sweet souls! How are you all doing?

Recently I received the super wonderful first edition of Ethos, an independent publication about ‘Good Stories, Good People, Good Business.’ (Get the first issue here!) Now we all know (or should know. If you don’t- yo gal Kimmy is quite the eco warrior/girl boss/wellbeing woman) that ethical business has its foundations of wellbeing. Some folk don’t really understand what ‘ethical business’ is- and its sure as heck a strange one for young people to think about, weaving that into the way of how they shop and feel. So let’s start with what ‘ethical’ is before we review…Screen Shot 2017-03-10 at 14.46.19

Being ethical is a lovely foundation of values that something is based upon. They affect how people make decisions and lead their lives. For example, if our personal thoughts and morals are ‘I believe in being kind to other people’- then that reflects the rest of your behaviour. This includes business, your relationships, everything. Believe in something good? Let it shine throughout whatever you set your mind to. That’s ethics- and to sum it all up, that’s Ethos Magazine.

The Review

From promoting good people and good businesses, the highest impact comes from the chosen front cover from Parley for the Oceans; an overwhelming message of how plastic is ruling our seas. The hard-hitting article on page 18, Plastic Fantastic tells us ‘We are currently living through a profoundly unstable geographical era, which will be characterised by fossils of plastic…we’re toxicating our planet right now and this is what we have to end immediately.’ It also tells the story of the organisation collaborating with Adidas on transforming plastic waste into footwear. A vital message with bold statements for social entrepreneurs and good people alike. Big corporations can make the transition into up-cycling and being more conscious in how they manufacture products. This article is an eye opener in the realm for environmental change.

Flickiimg_20170310_114134618.jpgng through the first parts of Ethos is beautifully constructed. The texture and layout is a dreeeaaam. An insight to the non-profit Crack + Cider, who’s mission is to change perceptions and force people to think about homelessness is a moving piece. Founded by two head strong ladies in London, Crack and Cider is a store where folk can purchase useful items for the homeless. Bringing an innovative movement of charity to the 21st Century. You can donate through their site that is linked previously.

It’s a vivid and strong willed publication. Packed full of inspirational individuals, businesses and infographic content about the world. It’s a refreshing testament to the world we live in, providing a collective of stories that can change how we see ourselves and the impact we have on everything around us.

A key article inside explores the rise of Etsy, the online marketplace for crafters/makers and small businesses. During the economic crash, Etsy thrived. Ethos discusses how a community of makers and creatives prospered by selling their products through the downfall of the stock market. Who knew how innovative and forward thinking Etsy was? I sure didn’t. The article goes beautifully into the ethics of the business and circulates back to the people ‘harnessing the power of business to solve social and environmental problems.’ With every page turn, I’m hooked.

img_20170310_114147907.jpgFrom my perspective as an Entrepreneur, I can’t wait to see what Ethos has in store for the next issues. It’s informative, yet cooly linked to the upcoming businesses and people with a conscious state of mind. From promotional content about people passionate in going green, upcoming events and conferences available around the world, to articles of what is happening right now; its a masterpiece that is up to date on the world of good. It’s not a publication to make us feel bad about the way the world exists- but aims to promote the good and see that change is happening.  Ethos, you’ve outdone yourselves. One loyal subscriber right here.

You can follow them here in their Twitter, Instagram and Facebook.

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Cattitude & CO.

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Copyright © Cattitude&Co., 2016.

Y’all need to check out the ever wonderful Cattitude & CO. Otherwise known as the lovely London based lady Tara, who set up the feminist lifestyle blog in August 2015. The blog covers a whhoollee range of topics from feminism and sexuality to lifestyle and wellbeing. It’s so wonderful to see a blog, as well as the start of the Cattitude & CO Youtube (get yo booty over there and subscribe…now!) inspiring and encouraging women in the 21st Century. Us ladies need that frank content to really live life authentically. We are surrounded by media and content that portrays women in a certain light that isn’t true. (Check out the latest post about the media on Cattitude & CO. here) We need more people like Tara to show us and now tell us with her YouTube, how we can support each other, as well have the discussions we wished we could actively get involved with in our teenage years. Having only just launched the YouTube channel 7 days ago…she is amassing followers already.
To top off the empowering, informative blog and YouTube channel, Tara co-founded a successful women’s lifestyle website Zusterschap in 2015. ZC is a fearlessly feminist blog where no topics are off-limit. As we confront stereotypes, social norms and just about everything we’re expected to swallow without questioning, Zusterschap aims to give an array of women a voice. In November 2015, Zusterschap was shortlisted for ‘Best Sex and Relationship Blog’ at the Cosmopolitan Blog Awards.

 Now this is a lady worth following.

What really struck a chord with me, is that Tara said that her main motivation is to be the woman she needed as a little girl. I think she’s definitely achieved that and beyond. We need more people in this world like Tara, who are showing girls and guys what feminism is and the discussion we need to be having as individuals in this day and age. She’s empowering, strong and really knows her stuff.

You can follow her here on TwitterInstagram and Facebook.

You can also Subscribe to Cattitude & Co’s  Blog and YouTube!

 

cattitude
Copyright © Cattitude&Co., 2016.

 

Women in Power / Why Keep Real is for Everyone

71Fr2S+6pAL._SL1131_If there’s a documentary I couldn’t recommend enough, it would be ‘Miss Representation‘ on Netflix. Exposing how mainstream media and culture contribute to the under-representation of women in positions of power and influence in America.

Although I’m in the UK, sexism and under-representation of females in positions of influence or power exists. It has always existed, and continues to in every country in various degrees.

In the UK, women account for under a third of those in self-employment, and if women set up businesses at the same rate as men, there would be an extra 150,000 start-ups in the UK each year. Plus, for ever £1 a man earns, a woman earns 81p.

Nothing has really stopped me from starting up my own business, but I do wish there was a higher representation of successful women in the media. I’d like to think that we are becoming more aware of how the media influences us- and that what we see on our screens, isn’t necessarily something we have to take as the right way to see the world, or the right way to portray women.

However, those of a younger age, I believe do not have this awareness. When young girls are at school, they are constantly evolving, changing and growing as an individual. Girls are still trying to find themselves, and with the media being so accessible- is this making it harder for girls to find their identities?

 

This is why I’m starting my business. Keep Real stands for something good, not just in sustainability, it reflects equality as well as diversity as a brand. I’ve chosen the bands, artists or creatives to be involved with Keep Real; because they reflect a true representation of people. We’re not all size 8 for one. We don’t all have the same goals and aspirations, but that’s what makes us who we are. The media portray women (as well as men) as something that isn’t actually accurate at all. We are all on different paths, and it’s time to start portraying that more. Because people need something real. I know its corny, but Keep Real is something I truly believe in as a brand for everyone. It will continuously grow to reflect real people, and support folk’s wellbeing too.

The media portray women (as well as men) as something that isn’t actually accurate at all. We are all on different paths, and it’s time to start portraying that more.

There’s an extremely good article on how social media is harming the mental health of teenagers here, which I found so insightful. We’re changing the way we socialise and it’s putting so much pressure on teens, as well as everyone else.

It’s time we started making a difference to how the media affects us, and creating something for the people- not against.