Ethos Mag: A Review

Hey sweet souls! How are you all doing?

Recently I received the super wonderful first edition of Ethos, an independent publication about ‘Good Stories, Good People, Good Business.’ (Get the first issue here!) Now we all know (or should know. If you don’t- yo gal Kimmy is quite the eco warrior/girl boss/wellbeing woman) that ethical business has its foundations of wellbeing. Some folk don’t really understand what ‘ethical business’ is- and its sure as heck a strange one for young people to think about, weaving that into the way of how they shop and feel. So let’s start with what ‘ethical’ is before we review…Screen Shot 2017-03-10 at 14.46.19

Being ethical is a lovely foundation of values that something is based upon. They affect how people make decisions and lead their lives. For example, if our personal thoughts and morals are ‘I believe in being kind to other people’- then that reflects the rest of your behaviour. This includes business, your relationships, everything. Believe in something good? Let it shine throughout whatever you set your mind to. That’s ethics- and to sum it all up, that’s Ethos Magazine.

The Review

From promoting good people and good businesses, the highest impact comes from the chosen front cover from Parley for the Oceans; an overwhelming message of how plastic is ruling our seas. The hard-hitting article on page 18, Plastic Fantastic tells us ‘We are currently living through a profoundly unstable geographical era, which will be characterised by fossils of plastic…we’re toxicating our planet right now and this is what we have to end immediately.’ It also tells the story of the organisation collaborating with Adidas on transforming plastic waste into footwear. A vital message with bold statements for social entrepreneurs and good people alike. Big corporations can make the transition into up-cycling and being more conscious in how they manufacture products. This article is an eye opener in the realm for environmental change.

Flickiimg_20170310_114134618.jpgng through the first parts of Ethos is beautifully constructed. The texture and layout is a dreeeaaam. An insight to the non-profit Crack + Cider, who’s mission is to change perceptions and force people to think about homelessness is a moving piece. Founded by two head strong ladies in London, Crack and Cider is a store where folk can purchase useful items for the homeless. Bringing an innovative movement of charity to the 21st Century. You can donate through their site that is linked previously.

It’s a vivid and strong willed publication. Packed full of inspirational individuals, businesses and infographic content about the world. It’s a refreshing testament to the world we live in, providing a collective of stories that can change how we see ourselves and the impact we have on everything around us.

A key article inside explores the rise of Etsy, the online marketplace for crafters/makers and small businesses. During the economic crash, Etsy thrived. Ethos discusses how a community of makers and creatives prospered by selling their products through the downfall of the stock market. Who knew how innovative and forward thinking Etsy was? I sure didn’t. The article goes beautifully into the ethics of the business and circulates back to the people ‘harnessing the power of business to solve social and environmental problems.’ With every page turn, I’m hooked.

img_20170310_114147907.jpgFrom my perspective as an Entrepreneur, I can’t wait to see what Ethos has in store for the next issues. It’s informative, yet cooly linked to the upcoming businesses and people with a conscious state of mind. From promotional content about people passionate in going green, upcoming events and conferences available around the world, to articles of what is happening right now; its a masterpiece that is up to date on the world of good. It’s not a publication to make us feel bad about the way the world exists- but aims to promote the good and see that change is happening.  Ethos, you’ve outdone yourselves. One loyal subscriber right here.

You can follow them here in their Twitter, Instagram and Facebook.

Why I Started Shopping Ethical/Sustainable

Hi folks! I am feeling much better lately, thank you so much for the messages of love and goodness ❤ I wanted to share with you my views of shopping in a conscious way. Being mindful mentally goes right into how I shop and why I shop for clothing and goods. It’s also why my business Keep Real is aiming to be as sustainable as possible.

Most of us think we should care about where our clothes come from. But a lot of the time, we don’t. This is the common ground we all share, and the feedback I got from my Keep Real focus group yesterday (which I will review in another post I think!). We want to care, but because of our shopping environments that have been forced upon us- we also feel we don’t have a choice.

Looking for the latest trend, and having the habit of eyeing up the inner labels of the garments- can actually be quite off putting as a conscious shopper. I personally love shopping, trying pieces on and feeling real good about my choices. But are my choices making me truly feel good? I check the labels in the fast fashion chains like Primark or Topshop for example and knowing that they are not sustainable is so disheartening. If only all our clothes we select when shopping were ethically/socially conscious, so we didn’t have to second guess the majority of the time.

Most of us think we should care about where our clothes come from, but because our shopping environments don’t really give us that option- we feel we don’t have a choice.

It surprises me that everywhere I go, apart from H&M having an extremely small ‘Conscious’ collection, that brands continue to produce collections that aren’t ethically sourced. The big chains have a lot of money to make conscious decisions. However, they exploit their workers in other countries, contribute to being the second largest polluter in the world as an industry, and use materials that aren’t fantastic for the environment. Why are we actively buying into this? It’s because we can’t actively see it. We see the clothes on the rails, and the prices on the tags.Screen Shot 2016-02-14 at 19.31.57

It makes me upset, to be a small business start-up trying to do the best in making the better decisions- when such large companies could make the changes with every season to develop and improve the ways they produce their clothes.
I find it easier to shop ethically for skin care/beauty products- for example, Lush Cosmetics, The Bodyshop and the cruelty-free brand Barry M Cosmetics here in the UK.
Fashion as one of the largest industries in the world, it can be tough to change the ways which have been working ‘effectively’ for many years. But being responsible should have been common sense from the start. This is why it is so important for businesses right now to make the changes from the very beginning. It makes me so proud to see people making more conscious decisions, I know it can be hard to gradually create a sustainable wardrobe but you’re making the right step by just thinking about it!

This is why I shop sustainable/eco fashion/ethical/socially conscious brands. Because you know what you’re buying into, you’re contributing to improving the environment, to workers better wages and making yourself feel good too ❤

Next I’ll be discussing my favourite sustainable brands and why I shop from them ❤