Hey sweet souls! How are you all doing?
Recently I received the super wonderful first edition of Ethos, an independent publication about ‘Good Stories, Good People, Good Business.’ (Get the first issue here!) Now we all know (or should know. If you don’t- yo gal Kimmy is quite the eco warrior/girl boss/wellbeing woman) that ethical business has its foundations of wellbeing. Some folk don’t really understand what ‘ethical business’ is- and its sure as heck a strange one for young people to think about, weaving that into the way of how they shop and feel. So let’s start with what ‘ethical’ is before we review…
Being ethical is a lovely foundation of values that something is based upon. They affect how people make decisions and lead their lives. For example, if our personal thoughts and morals are ‘I believe in being kind to other people’- then that reflects the rest of your behaviour. This includes business, your relationships, everything. Believe in something good? Let it shine throughout whatever you set your mind to. That’s ethics- and to sum it all up, that’s Ethos Magazine.
From promoting good people and good businesses, the highest impact comes from the chosen front cover from Parley for the Oceans; an overwhelming message of how plastic is ruling our seas. The hard-hitting article on page 18, Plastic
Fantastic tells us ‘We are currently living through a profoundly unstable geographical era, which will be characterised by fossils of plastic…we’re toxicating our planet right now and this is what we have to end immediately.’ It also tells the story of the organisation collaborating with Adidas on transforming plastic waste into footwear. A vital message with bold statements for social entrepreneurs and good people alike. Big corporations can make the transition into up-cycling and being more conscious in how they manufacture products. This article is an eye opener in the realm for environmental change.
Flicking through the first parts of Ethos is beautifully constructed. The texture and layout is a dreeeaaam. An insight to the non-profit Crack + Cider, who’s mission is to change perceptions and force people to think about homelessness is a moving piece. Founded by two head strong ladies in London, Crack and Cider is a store where folk can purchase useful items for the homeless. Bringing an innovative movement of charity to the 21st Century. You can donate through their site that is linked previously.
It’s a vivid and strong willed publication. Packed full of inspirational individuals, businesses and infographic content about the world. It’s a refreshing testament to the world we live in, providing a collective of stories that can change how we see ourselves and the impact we have on everything around us.
A key article inside explores the rise of Etsy, the online marketplace for crafters/makers and small businesses. During the economic crash, Etsy thrived. Ethos discusses how a community of makers and creatives prospered by selling their products through the downfall of the stock market. Who knew how innovative and forward thinking Etsy was? I sure didn’t. The article goes beautifully into the ethics of the business and circulates back to the people ‘harnessing the power of business to solve social and environmental problems.’ With every page turn, I’m hooked.
From my perspective as an Entrepreneur, I can’t wait to see what Ethos has in store for the next issues. It’s informative, yet cooly linked to the upcoming businesses and people with a conscious state of mind. From promotional content about people passionate in going green, upcoming events and conferences available around the world, to articles of what is happening right now; its a masterpiece that is up to date on the world of good. It’s not a publication to make us feel bad about the way the world exists- but aims to promote the good and see that change is happening. Ethos, you’ve outdone yourselves. One loyal subscriber right here.